Our 2012 Sponsors

Interactive News Archive

Fireside Chat with Vic Gundotra on Google+

guy_and_vic_dustin_finkelstein_2.jpgGuy Kawasaki sat down with Vic Gundotra at SXSW Interactive 2012 in a "fireside" chat to discuss the Google+ project. In this streaming audio recording, Kawasaki grills Gundotra about the definition of what Google+ actually is and the perception of the service since its launch.

Gundotra shares how the product has grown, some of the lessons learned and the challenges the Google+ team faced along the way. He also answers questions from the audience about Google's functionality and its future. Get ready for some real talk, Google-style.

For more updates on SXSW-related news, follow us, friend us, and keep checking updates here at sxsw.com.

Baratunde Thurston Leaves The Onion to Pursue Next Phase

baratunde_thurston_bobby_longoria_2_250px.jpgSXSW Interactive staffers were amazed to hear that a longtime member of our community and 2012 opening keynote speaker, Baratunde Thurston, announced that he is moving on from his role at The Onion. In his own words, Thurston said, "Today, with a deep sense of nostalgia, I'm excited to move to the next chapter of that insane life having stepped down as Director of Digital to pursue more entrepreneurial ventures."

Hammurabi, Horseshoes and Hookers in Social Media with Peter Kim

peterkim_gene_chavez_1_copy.jpgPeter Kim of Dachis Group joined us at SXSW Interactive 2012 to give insights on how social media works today using the concepts of communal sharing, authority ranking, equality matching, and market pricing.

The Cloud As Skynet: Steve Rosenbaum on Humans vs. Robots

steve_rosenbaum_bradelye.dugdaleiii_0.jpgEverybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today there is a mad rush to move pictures, video, and even private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over.

Nick Denton and Anil Dash Discuss the Failure of Comments

sarah_erensoy_nick_denton.jpgIf any online media conglomerate has an active commenter community, it's Gawker Media. The engagement of the commentariat has always been one of its fortes, but Gawker staff has also learned that the wisdom of the many isn't all it's cracked up to be. Play the streaming audio below to hear Anil Dash interview Nick Denton about Gawker's growth and the changes they are planning to accommodate it. Listen for Denton's announcement about the new comments system.

SXSW Accelerator Winner BrandYourself.com Surpasses 75,000 Users

accelerator_brandyourself_jayconlon_square.jpgSXSW Accelerator has enjoyed many stories about the people and companies that make the event so unique. It's always great to hear about one of our participants going on to make a splash in the technology business world. We're proud to talk about one of our 2012 Accelerator competition winners, BrandYourself.com.

San Francisco Business Times recently highlighted the site in an article discussing the triple growth BrandYourself.com experienced within six weeks. BrandYourself.com's runaway success is a testament to a newer feature that allows BrandYourself users to see who's Googling their name, where the Googler is located, and even where they work.

SXSW Eco 2012 is Open For Business!

annieleonard2.jpg

After a successful 2011 event, SXSW Eco is back for it's second year! SXSW Eco 2012 will take place October 3-5 in Austin at the AT&T Conference Center. The SXSW Eco Conference is designed to be a forum for the global community to present solutions to and discuss the many sustainability challenges facing the natural world, the globalized economy and humankind.

Jane McGonigal Teaches Us How to be SuperBetter

jane_mcgonigal_josette_chen_2.jpgSXSW Interactive 2012 speaker and subject of a recent New York Times profile, Jane McGonigal, wants to teach us all how to improve our lives using techniques culled from games.

Use the player below to listen to McGonigal's presentation and learn how you, too, can become SuperBetter. For more streaming audio, check out the SXSW Interactive 2012 Videos & podcasts page.

SXSW Interactive Past Speakers page UPDATED

exploring_top_startup_austin_conroy_150.jpgDid you join us at SXSW Interactive this year? Curious about our speakers from 2012 or at any point in our history? SXSW Interactive has been fortunate enough to invite the best and brightest speakers to Austin, Texas each March and this list is our most comprehensive to date.

Take a look and explore the names that make SXSW Interactive the most amazing tech gathering in the world. Want to hear what these speakers had to say? Check out the Videos & Podcasts page for audio and video recordings of the event.

Save the Date: SXSW 2013!

Alabama Shakes at SXSW Radio Day StageWe are pleased to announce the dates for SXSW 2013:

SXSWedu March 4-7
SXSW Interactive March 8-12
SXSW Film March 8-16
SXSW Music March 12-17

Registration for all these events will open on August 1, 2012, but a few lucky registrants from this year are already guaranteed admission to their choice of 2013 conferences.

In an effort to always improve the SXSW experience, we invite registrants to complete the SXSW Feedback Questionnaire. As an incentive, all respondents are eligible to win free registrations for SXSW 2013. Congratulations to our 5 winners and thanks to everyone who took the time to respond.