Super Sponsorship
SXSW Super Sponsorships deliver the greatest marketing impact possible, aligning sponsoring brands with SXSW leading up to, during and after the SXSW events. SXSW works closely with sponsors to reach their target demographics, hone their sponsorship activation approach, integrate sponsor offerings and achieve their marketing objectives.
Super Sponsorships include assets such as:
- Planning support and promotion of unique sponsor activations
- Exclusivity within categoryat the Major Sponsorship levelfor SXSW Music, Film and Interactive Conferences and Festivals
- The ability to use the SXSW brand name and logo in promotional campaigns
- The potential to benefit from SXSW's substantial editorial coverage in the press before, during and after the event
- High visibility pre-event and onsite brand association throughout the SXSW Conference and Festival events
- Brand integration opportunities, weaving your brand or platform into the fabric of influential SXSW events
Super Sponsor IFC courtesy of Jeff Picard
Some of the currently available Major Sponsorship categories include:
- Distilled Spirit
- Candy/Chewing Gum
- Fast Food Restaurants
- Bottled Water
Conference-specific Major Sponsorships of the Music, Film or Interactive events may be available.
We have a Partnership, not a Sponsorship. Miller Lite isn’t the longest standing SXSW partner without reason: It’s a back and forth relationship that works together to bring the best of both to the forefront of the consumer. SXSW allows us to go above and beyond what we think is possible and position ourselves amongst great brands, great entertainment, imaginative programming – creating enduring relationships with our most coveted consumers.
Our partnership with SXSW has given IFC the opportunity to cultivate and transform the way we interact with our audience. We are big supporters of the festival and are proud to be a part of its incredible growth over the years.
For more information on unique sponsorship opportunities, contact Scott McNearney at mcnearney@sxsw.com or 512/467-7979

