Media theorist, author, cyberpunk soothsayer, and cultural force Douglas Rushkoff is coming to SXSW Interactive 2010. Mark your calendars for Friday, March 12, 2pm: Rushkoff's solo presentation "Program or Be Programmed: 10 Commands for a Digital Age" is sure to be a highlight of the festival.

If Rushkoff's attendance doesn't convince you that there's no time like the present to register for SXSW 2010, maybe this will: Our next registration deadline is Jan. 15. Questions? Check out our registration FAQ.

Photo of Douglas Rushkoff by Gisela Torres