Platinum
SXSW 3-Minute Update February 22
Here's the second in a series of videos to share information on SXSW 2012. Watch for a new update each week now until the event. We'll post daily updates to our YouTube channel once SXSW kicks off.
This week's update covers the latest version on the schedules, the newest Interactive Campuses, the best ways to get around town, new Tuesday night Music Festival showcases, film announcements and more.
SXSW Music Startup Academy Unveiled
digitalmusic.org, the virtual home of music business association NARM's digital initiatives, has revealed the full lineup of sessions and speakers that will be featured during its Music Start Up Academy program at SXSW Music on Wednesday, March 14. The programming kicks off at 12:30pm in room 10C of the Austin Convention Center. Presented in conjunction with the SXSW Accelerator program and open to SXSW Music and Platinum registrants, these sessions are designed to help entrepreneurs clear the barriers for entry into the music industry and establish competitive properties.
Japan Giveaway at 2012 Trade Show
A contingent of Japanese tech leaders and startups will be exhibiting at the 2012 Trade Show this March. And they want to thank SXSW registrants for their generous support following the March 11th tsunami last year. The first 1,000 registrants to visit Japan Town on aisle 900 will receive a special BE@RBRICK. Come for your collectible bear, but stay for some serious networking with the Japanese tech community.
SXSW Comedy 2012 Lineup
Comedy Bang Bang Showcase at SXSW 2011South by Southwest (SXSW) Comedy is excited to announce its 2012 lineup with events running from March 10–17, 2012 in Austin, Texas. This year, SXSW Comedy expands to eight days and nights, with more shows, venues, and performers than ever before. Programming includes showcases with leading comedy presenters, live tapings of podcast favorites, panels in the SXSW Interactive Festival, daily shows on the SXSW Next Stage and other special events.
SXSW Comedy Invades the Next Stage
As SXSW expands, the offerings increase into new genres and mediums. SXSW Comedy has found a new outlet in the SXSW Trade Show. The Next Stage will host a daily comedy series from Monday, March 12th to Thursday, March 15th.
SXSW ScreenBurn Announces Minecraft Tee and Meet-n-Greet
Holy Creeper! Oh my Notch! What the nether…?!
VERY Limited edition SXSW 2012 ScreenBurn t-shirts designed by our friends at Mojang - creators of Minecraft - will be available for purchase at the SXSW ScreenBurn Arcade. Mojang's Director of Fun, Lydia Winters, will be flying in from Sweden to host a meet-n-greet and signing with fans at the ScreenBurn Arcade on Sunday, March 11 from 12:00-12:45PM.
SXSW GO App available for iOS and Android!
SXSW® GO, proudly presented by Womzit, is the official mobile app for getting the most out of attending SXSW 2012. The app allows you to view/build your schedule, see a map of what’s happening and how to get there, navigate the tradeshow, stay connected to the social world and more!
Learn How Brands Reach Fans via Bands
The Social Music Marketing panel features representatives from Sonicbids, JanSport, and Marriot Hotels discussing strategies they have used to engage consumers through music and how they have partnered with artists to develop brand loyalists.
Music Hotel Dates Open Up
Ready for a little good hotel news? With this week’s release of the SXSW Schedule including updated dates, times, and venues for all things SXSW 2012 registrants are fine-tuning their calendars. As they finalize travel plans many have adjusted their hotel reservations and in some cases previously full hotels have become available again. Interactive & Film conference dates (March 8-13) remain sold-out unfortunately, but some hotel rooms have opened up during SXSW Music dates (March 13-18).
Clean Tech Meet Up at the SXSW Trade Show
With the addition of SXSW Eco and the continuing SXSW Sustainability efforts, the SXSW Conferences and Festivals have fully realized a culture and and established a setting to propel the topic of Clean Technology into the mix of the Interactive, Film, and Music industries.



